Which Wich: Hoops with Dirk

Strategy / Social / Interactive / Logo Design / Print Design

Which Wich, the superior sandwich shop with over 450 locations, had an amazing opportunity for a promotion with NBA icon Dirk Nowitzki. We designed a sweepstakes campaign to encourage social interaction and sharing, where customers took photos of Which Wich-related stuff and posted it to their social media accounts for a chance to play Hoops with Dirk himself.

The strategy we developed included creating social media content, a web site for information, restaurant POP, radio and TV content, and email marketing. We used paid social media to promote and even got assists from Dirk, Mark Cuban and the Dallas Mavericks who all posted our content on their social media accounts generating hundreds of thousands of views.