Which Wich had an opportunity for a promotion with NBA icon Dirk Nowitzki. We designed a campaign to encourage social interaction and sharing, where customers took photos of Wich-related merch and posted it to their social for a chance to play Hoops with Dirk himself.
Which Wich: Hoops with Dirk
Strategy / Social / Interactive / Logo Design / Print Design
Our strategy included creating social content, a web site, restaurant POP, radio and TV content, and email marketing. We used paid social to promote and even got assists from Dirk, Mark Cuban and the Mavericks who all posted our content on their social accounts generating hundreds of thousands of views.
Dirk even got into the tweeting mix and we got an an assist from Mark Cuban who retweeted to his over 7M followers.
We especially enjoyed seeing customers post their photos about Dirk and Which Wich.
