Which Wich: Hoops with Dirk

Strategy / Social / Interactive / Logo Design / Print Design

Which Wich had an opportunity for a promotion with NBA icon Dirk Nowitzki. We designed a campaign to encourage social interaction and sharing, where customers took photos of Wich-related merch and posted it to their social for a chance to play Hoops with Dirk himself.

Our strategy included creating social content, a web site, restaurant POP, radio and TV content, and email marketing. We used paid social to promote and even got assists from Dirk, Mark Cuban and the Mavericks who all posted our content on their social accounts generating hundreds of thousands of views.