The Cowan School began with an idea that a liberal education shouldn’t be limited to the privileged. We were approached to create and communicate their message to help make it a reality.
The Cowan School
Branding / Logo Design / Print Design / Advertising
We engrossed ourselves in their philosophy and crafted their messaging to show what made them uniquely qualified to build the school. Our concept used custom illustration and quotes from historical figures to evoke imagination in learning.
The marketing pieces demonstrate the benefits of the school, and appeal to the civic pride of the city leaders to help fund them.
We also designed logo treatments in the form of traditional, yet modernized, crests.
Working with Black Eye made a difficult process a process of discovery for us here at the Dallas Institute’s Cowan Center for Education. They not only keenly represented the spirit of our work in their beautiful graphic designs, they had the intellectual and creative powers to express the essence of our most important ideas in language that was both accessible and elevated. I would recommend Black Eye for any creative project, any time! - Claudia M. (The Cowan Center for Education)