Spark Farm is a Dallas/ Austin-based agency specializing in PR, media planning and buying, marketing strategies, and social media. They needed to stand out in the marketplace with a unique look, and positioned as experts in their industry.
Brand Strategy / Interactive / Print Design / Brand Guidelines
We crafted a design for their brand befitting the personalities of their founders and focused the message on their experience. To add visual interest we defined a bright palette, leveraged their animal motifs, and designed info-graphics highlighting their major accomplishments.
At SparkFarm, we spend all day thinking of creative marketing solutions for our clients, so it took us by surprise when we struggled with turning the mirror back on ourselves. Chris Stewart and his team came to our rescue. They charted a clear course for us, deftly and with humor and grace guiding us through the process of refining how we talk about ourselves and present ourselves to the world. In the end, Black Eye produced a new website and brand style and voice for us that we are extremely proud of and others have admired as well. If success is measured in compliments, our ROI on this is very, very high. Five stars for Black Eye. - Christine R. (Spark Farm)