TGI Fridays: World Bartender Championship

Logo Design / Advertising / Email Marketing

Each year almost 10,000 Fridays bartenders from around the world compete to see who will be crowned World Bartender Champion. The competitors go head-to-head locally, then regionally, and finally culminating in the Championship held in Dallas.

To promote the event, we created emails sent to their millions of Give Me More Stripes members, as well as point of purchase materials for all Fridays locations.