The Texas Boot Company, based in Bastrop, came to us to refresh their branding, develop a digital marketing and social media campaign, and enable them to sell product online.
Texas Boot Company
Branding / Logo Design / Advertising / Interactive / Email Marketing / Social
We started by establishing a unique brand personality through lifestyle photography and copywriting which work seamlessly across all media. Then we redesigned their website from the ground up, including e-commerce functionality that integrates with their existing store POS system. We also created advertising campaigns utilizing social media, outdoor, print and partnerships with local businesses and the University of Texas.
Black Eye managed our website launch from start to finish, and we could not have been happier. They did a tremendous job, not only on the branding and user experience, but guiding us through the technical side and integrating with our POS system to set us up for success. We've used Black Eye for many endeavors, from script and theme guidance on a TV commercial that won a Bronze Telly, to billboards and print media. Each time, we could not be more pleased. They listen and take time to understand our nuances and competitive advantages. Then, they bring more creativity to the table than I could have imagined on my own, while keeping the message and the medium crisp, clean and effective. They're fun to work with and produce results. - Marc C. (Texas Boot Company)