- Brand Positioning & Strategy
- Brand Naming
- Brand Identity
- Collateral Design
- Interactive Design
- Social Design
- Environmental Signage
Astella
Astella needed to stand out in San Francisco’s Design District with a name and identity that captured both refinement and light.
Derived from the Greek word Stella, meaning star, the name inspired a logo formed from a simple constellation creating an abstract A. Celestial imagery from the Hubble Space Telescope shimmers on pearlescent paper, giving the brand a luminous, elevated presence.
The branding was integrated to the interiors through artwork.
Related Projects
