- Brand Positioning & Strategy
- Brand Identity
- Collateral Design
- Interactive Design
- Social Design
- Environmental Signage
Alexan Scottsdale
This Scottsdale community needed a brand that reflected its midcentury influence and desert setting. We designed a logo in a timeless script, paired with textures reminiscent of sun, sand, and paper.
For the collateral, we hand-tore each cover to reveal the logo printed beneath, creating a subtle, one-of-a-kind detail. The result is a crafted, textured brand experience that perfectly complements the community’s design aesthetic.
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