TGI Fridays: Wings, Burgers and Brew

Logo Design / Advertising / Email Marketing

Fridays wanted to introduce a new menu feature in over 500 restaurants to increase the time patrons spent in the bar area–especially hanging with friends and watching games.

We created a logo for the perfect trifecta of Chicken Wings, a Burger and a Brew (for only $12). The lock-up was carried through all the elements in the restaurant, including table toppers, bar books, posters, door decals, coasters and t-shirts. Clever copywriting was important to inject a little attitude into the campaign.