One Uptown

Brandywine approached Black Eye to name and brand a vibrant office tower in Austin.

Our logo includes a mark derived from the unique vertical frits or spines on the building’s exterior. They represent upward movement, literally and figuratively. Our brand palette is inspired by the integrated natural elements inherent in the design of the property, including sky, sunlight and greenery.

  • Brand Positioning & Strategy
  • Brand Naming
  • Brand Identity
  • Collateral Design
  • Environmental Signage