We wanted Astella to shine in San Francisco’s Design District.
Astella
The name was derived from the Greek word Stella, meaning star, and the logo reflects a simple constellation creating an abstract A. Imagery includes sections from blurred Hubble Space Telescope captures which becomes lustrous printed on pearlescent Stardream paper stock.
- Brand Positioning & Strategy
- Brand Naming
- Brand Identity
- Collateral Design
- Interactive Design
- Social Design
- Environmental Signage
