The most architecturally significant residential tower in the Dallas Arts District needed branding, lifestyle imagery and unique marketing materials.
AMLI Fountain Place
AMLI Fountain Place was designed as a modern residential sibling to I.M. Pei’s iconic Fountain Place skyscraper. We wanted to leverage heritage while injecting warmth and energy into the new brand.
- Brand Positioning & Strategy
- Brand Identity
- Collateral Design
- Environmental Signage
- OOH & Print
To showcase life at at Fountain Place, we art directed a series of motion and still photography and selected Dallas-based director Stewart Cohen to capture live action and stills.
