Alexan Scottsdale

Branding / Logo Design / Print Design / Interactive / Social / Environmental

The logo for this community in Scottsdale uses a midcentury modern script complemented by a paper texture that alludes to the desert landscape.

We wanted the collateral to have an imperfect deckled edge and decided to hand-tear each cover, revealing the logo that’s printed on the inside. The resulting texture created a one-of-a-kind piece that furthered the brand design.