- Brand Positioning & Strategy
- Brand Design
- Promotional Materials
Culp Brand Building
Culp Brand Building wanted a holiday card that would last. We developed a series of original artworks that extend the brand in a more personal and enduring way.
We commissioned Dallas artist Chris Stewart to produce 50 oil paintings of abstract skyscapes. Each piece was branded, gifted, and designed to be kept. The works were later digitized into atmospheric backgrounds, expanding the visuals into the brand’s everyday toolkit.
The paintings were later transformed into a series of blurred atmospheric images.
We wanted to extend the art work into an active visual system.
These assets are used across brand materials and communications.
Details include a tactile box with a blind emboss.
Atmosphere and light convey reflection and possibility.
A hot iron brand reinforces a connection to the client.
A simple hanging system allows the art to be displayed.
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