Fridays: Wings, Burgers and Brew

Fridays wanted to promote a new menu feature across 500+ locations to encourage guests to spend more time in the bar area—especially with friends watching the game.

We developed the visual identity for the “Wings, Burger & Brew” trifecta, with a bold logo and cheeky copy that captured the brand’s spirit. The design system extended across in-store materials, social media and email marketing.

  • Brand Naming
  • Brand Identity
  • Collateral Design
  • Social Design
  • Email Marketing

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