Each year almost 10,000 Fridays bartenders from around the world compete to see who will be crowned World Bartender Champion. The competitors go head-to-head locally, then regionally, and finally culminating in the Championship held in Dallas.
TGI Fridays: World Bartender Championship
Logo Design / Advertising / Email Marketing
To promote the event, we created emails sent to their millions of Give Me More Stripes members, as well as point of purchase materials for all Fridays locations.